What truly determines success in digital transformation? Drawing on four years of research and 155 case studies, Alexander Bozier and Kim Thuesen share surprising insights that challenge conventional wisdom about structure, vision, and user involvement in change initiatives.

Understanding what drives transformation success

Four years of research across 155 digital transformation projects reveal a surprising truth. The success of change is less about strict methodologies and more about adaptability, dialogue, and trust. Clear frameworks alone cannot guarantee meaningful results if they fail to engage people effectively.

Seven levers that define successful change

The study identified seven core levers of success, from leadership ownership to communication and user engagement. But the findings upend common beliefs. Structured methods and early user involvement are not always the key to success. Instead, prioritising flexibility, collaboration, and trust delivers stronger outcomes.

From research to practical advice

Bozier and Thuesen invite leaders to rethink how they manage transformation. Rather than overinvesting in frameworks, they suggest focusing on listening, co-creation, and empowering managers to take ownership. Effective change happens when people are involved in meaningful dialogue, not just informed through plans or processes.