This video explores why sustainability evaluations matter and how organisations can communicate them to create real value. Viewers gain insight into building narratives, engaging key stakeholders and turning achievements into meaningful action.

Why sustainability communication matters
Clear communication is essential for turning sustainability evaluations into real business value. Many organisations work hard to achieve certifications and assessments but struggle to activate them. This video explains why sharing the purpose behind sustainability efforts helps build alignment and motivates people to contribute in meaningful ways.

Engaging employees, suppliers and customers
The presenters highlight how different groups experience sustainability change. Employees need clarity on why initiatives matter and how they can participate. Suppliers benefit from open dialogue about shared goals and expectations. Customers require transparent information that supports their own sustainability choices and those of their end users.

From evaluation to ongoing journey
Sustainability achievements are not end points but milestones. The session outlines a simple approach to build narratives, tailor messages and plan communication so organisations keep momentum. By treating communication as an ongoing effort, companies can strengthen trust, support collaboration and create long term value across the entire value chain.