Discover how AI is reshaping marketing, from creative generation to campaign execution. In this session, Kristian and Charles share practical insights and a live demo showing how AI can enhance marketing performance, speed and creativity.

Why AI and marketing are a perfect match

AI offers marketers unprecedented opportunities for personalization, efficiency and growth. In this session, Kristian and Charles from Implement Consulting Group explore how generative AI can boost campaign quality and speed, reduce costs and enhance customer engagement. Real-world examples show how marketing teams can unlock AI’s full potential.

From barriers to breakthroughs

The webinar highlights key challenges preventing companies from fully leveraging AI, such as lack of prompting skills, limited context and fears of losing creativity. By tailoring AI to brand identity, marketers can overcome these barriers and turn AI into a creative partner that enhances human capabilities.

Case study, Scandic Insurance

Using a fictional Scandinavian insurer, the team demonstrates how AI can create complete campaigns in minutes. From generating briefs to visuals and copy, the AI produced professional-quality materials across multiple channels, achieving faster turnaround, higher engagement and lower costs.

How to get started

Kristian and Charles recommend dreaming big but starting small. Success depends on clear objectives, high-quality brand insights and close collaboration between marketers and AI tools. With the right configuration and mindset, teams can accelerate performance and creativity in every campaign.