Discover how entrepreneurial talent thrives within organizations without relying on executive assignment. This video shows how letting people find the right projects themselves creates engagement, accountability, and unexpected innovation outcomes.

Understanding intrapreneurship
In organizations, the most effective intrapreneurs are not assigned to projects by executives. Instead, they identify opportunities themselves, driven by curiosity and ownership. By signaling opportunities clearly, organizations can allow talent to self-select and engage in projects where they can have real impact.

Compensation and motivation
Entrepreneurial work often requires different incentives. Employees may accept lower guaranteed compensation in exchange for a stake in the project’s success. This approach mirrors practices in Silicon Valley, rewarding risk-taking and aligning personal success with organizational impact. It helps identify who truly believes in a project’s potential.

Creating the right environment
The key is to provide visibility and access to opportunities, supported by training and coaching programs. When organizations trust employees to self-select and engage, innovation thrives naturally. Entrepreneurs in your company already exist, you just need to make sure they know where to find the opportunities.