Discover how combining servitisation with sustainability can transform business models, create new revenue streams, and drive long-term impact. Learn practical examples and strategies that organizations can use to implement sustainable service-focused approaches effectively.

Explore the concept of sustainable servitisation
In this session, Merle and Lars from Implement Consulting Group introduce the transformative idea of sustainable servitisation. They explain how shifting from product-focused offerings to service-oriented models can unlock value, enhance customer loyalty, and reduce resource consumption while aligning with sustainability goals.

Real-world examples and insights
The video highlights examples from diverse industries, including Blue Movement by BSH Household Appliances, Rolls Royce, Signify, ModJeans, and On Running. These cases illustrate how organisations are experimenting with product-as-a-service models, leasing, subscription-based solutions, and refurbishment to create long-term value and reduce environmental impact.

Strategies to apply in your organization
Merle and Lars outline four key conditions for successful sustainable servitisation: adopt a systemic perspective, decouple resource use, improve products and services continuously, and embed sustainability in organisational culture. Viewers gain actionable insights for designing business models that drive both economic and environmental benefits.

Engage and innovate
The session encourages interactive discussions, allowing participants to share ideas, explore challenges, and envision how sustainable servitisation could be applied in their own organisations. It provides inspiration for innovative thinking and practical steps to start the journey toward sustainable, service-focused business models.