In this session, the speakers explore why engagement, communication and ownership are decisive for successful large scale transformations and how to work with them in practice. Viewers gain concrete principles, practical examples and a clear understanding of how to shape change that people genuinely adopt.

Why engagement defines transformation success
To succeed with large scale transformations, engagement must be built from the start and not added later. The speakers explain how early alignment, clear vision and a strong connection between strategy and behaviour create the foundation for real adoption. Viewers learn why impact, progress and engagement need to work together as one ecosystem.

Common pitfalls in transformations
The session highlights recurring challenges, including weak ownership, late surfacing of resistance and a lack of clarity about what the change means for employees. When change communication is deprioritised, plans move faster than people, leaving organisations struggling to embed new ways of working. The presenters share data showing how the gap between leaders and employees continues to grow.

The role of strong change communication
A compelling core story and a structured engagement plan are essential tools. The speakers walk through how to create honest, simple and motivating communication that resonates across the organisation. They explain the importance of understanding concerns, involving stakeholders and using stories that engage both hearts and minds.

Practical methods and real world examples
Through concrete cases and examples, including how thoughtful communication drove transformation in a major energy company, the session demonstrates what good change communication looks like in practice. Viewers gain actionable guidance on building shared language, enabling leaders and supporting employees on their journey from awareness to sustained behaviour change.