Learn why many B2B and life science companies struggle to turn digital leads into real opportunities, and what it takes to fix it. This webinar explores common pitfalls, practical tactics and organisational shifts that can help you build a stronger, more scalable pipeline.

Why digital lead generation fails
Digital lead generation in B2B and life science has huge potential, but many companies still see low quality leads, weak follow up and disappointing sales. The webinar walks through a typical funnel, shows real campaign numbers and explains why early expectations often do not match how these leads actually behave.

Six building blocks and typical pitfalls
You are introduced to six building blocks, from strategy and metrics to sales handover. Through concrete examples, the speaker highlights issues like misaligned MQL definitions, poor channel targeting, weak nurturing flows and over engineered tech setups, and shows how these create friction between marketing and sales and stall pipeline growth.

From quick fixes to structural change
The webinar then zooms in on what to do next. You get practical ideas for involving sales in campaign planning, running weekly review meetings and building simple funnel reporting. Finally, it explores hunter and farmer roles and how clearer responsibilities can turn early stage leads into long term opportunities.