Internal communication often falls flat despite good intentions. This video explores how the Communication Impact Index helps organisations turn internal messaging into a measurable, engaging force that drives employee engagement and business performance.

Why internal communication matters
Internal communication is often careful and polished externally but uninspiring internally. Many organisations struggle to make their messages engaging, relevant and emotionally resonant. Implement Consulting Group’s Communication Impact Index challenges this pattern by showing how communication can energise employees, build trust and create real organisational momentum.

From observation to action
The tool helps organisations quantify communication quality across strategic, operational and cultural dimensions. Combining AI analysis with human insight, it identifies what works and where improvements are needed. By linking communication to employee engagement, leaders can move beyond intuition and measure what truly drives connection and impact.

Turning insights into engagement
With data-based evidence, communication teams can reclaim creativity and confidence. The Communication Impact Index supports organisations in creating stronger, more transparent and motivating communication cultures. The goal is simple, yet powerful, to turn internal communication into the music that makes organisations thrive.