This video highlights why repetition is a powerful tool in change communication. Viewers will learn why organisations rarely feel overinformed and how repeating key messages helps close the gap between management intentions and employee experience.

Why repetition matters in change communication
The session explores a simple yet often overlooked principle in change communication. You cannot communicate too much. Repeating key messages ensures they are not only heard but understood, especially in complex or fast moving environments. Most organisations never feel overwhelmed by communication, making repetition a safe and effective choice.

Closing the gap between intention and experience
Insights from communication x rays reveal a frequent gap between what top management believes they have communicated and what employees actually perceive. By reinforcing messages and delivering them consistently, leaders can reduce this disconnect. Clear and repeated communication strengthens understanding and supports a smoother change journey for everyone.