Effective change communication starts long before messages are sent out. This video highlights why early prioritisation is key and what leaders can gain by integrating communication into planning from the very beginning.

Why early communication matters
Building strong change communication begins at the start of any project. The conversation emphasises that communication should be prioritised when defining plans, shaping the impact case and setting the overall aspiration. Doing so gives teams the clarity and time needed to communicate with intention and impact.

How to set projects up for success
By making change communication a core element from day one, project teams avoid reactive messaging and instead create a thoughtful narrative that supports people throughout the journey. Early attention ensures that communication is structured, meaningful and aligned with the project’s goals, increasing the likelihood of lasting change.