This video explores how the ADKAR model can be applied in large scale transformations. Viewers will learn how structured communication creates the shared direction needed to guide thousands of people along a unified change journey.

Applying ADKAR at scale
The session builds on a question from the audience about using the ADKAR model in transformations involving thousands of employees. While ADKAR is often applied at an individual level, the video highlights how change communication allows the model to be expanded to a broader scale, shaping how stakeholders move together along the change journey.

How communication connects the journey
By designing engagement plans that match each stage of the journey, communication becomes the element that ties everything together. From core stories and early framing to events, progress updates and training, structured communication creates a clear path for even 10,000 people. Individual touchpoints may still be needed, but communication lays the highway for the entire organisation.