Why do we obsess over how and forget to explain why. In this video you will explore research and simple practices that show how purpose driven conversations can lift performance, support change and help your team feel more connected to the value of their work.

Why conversations beat how checklists
Many leaders default to telling people how to act, sell or present, while skipping the deeper question of why the work matters. The video explains how reconnecting teams to meaning is one of the most powerful, cost effective ways to drive performance, especially in times of change.

Seeing the impact of your work
Through examples from cafeterias and lifeguard teams, you see how simply making purpose visible can change behaviour. When people understand who they serve and why their tasks matter, quality, commitment and follow through improve. Small shifts in attention to purpose create very real effects in everyday work.

A simple exercise to try next week
The session ends with a practical challenge for leaders. Next week, notice how often conversations focus on how. Then, twice, pause and turn a how into a why conversation instead. You can expect richer dialogue, clearer motivation and a noticeable lift in energy and performance.