Strategy is often seen as a rigid analytical process, but it can be approached creatively. This video explores how starting with imagination rather than analysis allows for bolder, more effective choices, and helps leaders rethink their role in shaping strategy.

The creative side of strategy
Many strategy processes feel cumbersome and overly analytical, leaving little room for creativity. By flipping the approach, starting with imagination, leaders can unlock innovative ideas and solutions that would be missed in a purely analytical process. This perspective encourages a more human and dynamic way of thinking about strategy.

Rethinking the strategist's role
The video highlights the importance of seeing oneself as an artist rather than just a planner. Embracing creativity allows leaders to guide strategic choices with vision and intuition, rather than relying solely on numbers and analysis. Implement Consulting Group shares insights on how this mindset shift can make strategy more inspiring and effective.

Practical takeaway for leaders
Viewers will learn how to integrate creativity into their strategic processes, allowing teams to generate better ideas and make bolder choices. The approach emphasizes human insight, experimentation, and imagination, helping organizations move beyond predictable, analytical strategies toward more innovative outcomes.