This video explores how a simple idea sparked the creation of an AI driven job application service, showing how innovation grows when companies listen to real user needs. Viewers gain insight into transforming business models and uncovering new value by embracing emerging technologies.

Why the idea emerged
The video shares how an employee’s personal experience inspired a new AI powered service that helps people apply for jobs more easily. It highlights how meaningful innovation often starts with simple user problems and grows when organisations are open to ideas from across the business.

How AI reshapes the business
By exploring generative AI as a response to customer needs, the video shows how shifting perspectives can transform an organisation. It encourages leaders to see beyond technology itself and instead focus on how new tools can enable better services, new opportunities and long term relevance.