Many companies see sustainability rising on the agenda even in times of crisis, yet a clear gap remains between leaders and laggers. This video invites viewers to rethink how strategy is designed and implemented so that sustainability becomes a driver of long term value for all stakeholders.

Why sustainability stays on the agenda

Despite global uncertainty most companies report that sustainability remains a top priority. Leaders are far ahead in setting roadmaps and using sustainability in strategic decisions. The widening gap highlights the need to shift from plans to real implementation and to raise ambitions for long term impact.

Rethinking the purpose of business

The video challenges the idea that profit alone defines success. True value comes from serving all stakeholders including customers suppliers staff investors and regulators. By questioning narrow customer centricity it encourages companies to solve meaningful problems that benefit society as well as the business.

From competition to collaboration

Sustainability demands a broader view of value chains and value networks. No company operates alone so lasting change requires collaboration across the system. The message is a call to reimagine strategy as sustainable collaborative value creation and to act now to shape a better shared future.