This video calls for a shift from sustainability as an add on to a sustainable business strategy. Expect practical ideas on redefining value for all stakeholders, integrating impact into decisions, and empowering people to act. You will learn how leaders tie purpose to metrics, scale what works, and turn regulation into progress.

Why reimagining sustainability

The session argues that business as usual will not meet climate goals. Instead of bolting on a sustainability plan, organizations should embed purpose, solve worthwhile problems, and create value for stakeholders. Think customer pull, smart incentives, transparency, and decisions that weigh financials alongside carbon, biodiversity and social impact.

From add on to strategy

The speakers challenge CSR on the side. They highlight material focus, simple rules and standards, plus choice making that empowers teams. Set ambitious targets to raise engagement. Treat regulation as a help. Measure what matters so strategy becomes everyone’s business and reporting fuels better decisions, not paperwork.

Leaders and examples

Insights touch on Patagonia style choices, customer signals, and ecosystem collaboration. Examples cover decommoditized materials with lower footprints, marketplace wins that cut food waste, and triple bottom line metrics. The takeaway is clear. To scale impact, tie purpose to products, link impact to revenue, and back pilots with real resources.