Many projects fail to deliver their full potential because they focus too much on outputs and too little on behaviour. This video explores how combining benefit realisation with behavioural design can help organisations create lasting change and realise more value from their projects.

Why behavioural design matters

Projects often succeed on time and budget yet fail to deliver impact. Implement Consulting Group highlights how the missing link is behaviour. When colleagues do not change how they work, benefits remain unrealised. Behavioural design offers practical tools to bridge this gap by making change attractive, achievable and repeatable.

A new view on projects

Instead of treating initiatives as IT or process projects, the team suggests viewing them as change projects. By combining technical, change and benefit tracks throughout the project lifecycle, organisations can design with outcomes in mind. This structure helps teams stay focused on value creation rather than deliverables alone.

From benefits to behaviour

Benefit realisation begins with a clear purpose and defined benefits, but it must go deeper to understand which behaviours will make those benefits real. Using examples from banking and public projects, the speakers show how mapping the chain from purpose to behaviour ensures alignment between strategy and execution.

Making change stick

The session demonstrates how behavioural insights—like understanding the balance between rational and intuitive decision-making—help make change stick. Through methods such as change workshops and practical design tools, teams can co-create projects that not only deliver results but also foster meaningful and lasting transformation.