Many organizations still struggle to turn ambitious strategies into real, measurable value. In this session, Maja and Rasmus reveal new insights from Implement’s latest study on benefits realization and share how understanding the right behaviors and capabilities can predict transformation success.

Why benefits realization matters
Organizations continue to leave significant value on the table when executing change and transformation. This video shares findings from Implement’s latest study, revealing that only a fraction of potential benefits are actually realized. The discussion highlights how shifting focus from technical delivery to structured benefits realization can transform impact.

Key findings from the study
Based on data from more than 140 participants across sectors, Implement identified three key drivers of success: project and program maturity, benefit ownership, and benefit-driven prioritization. The research shows that these capabilities are deeply interconnected and that strengthening all three significantly improves an organization’s ability to turn vision into value.

Practical guidance for change leaders
Maja and Rasmus present the “benefits equation” and share practical advice for building a strong case for change within your own organization. Viewers learn how to assess performance, define benefit ownership, and create a culture where decisions are based on credible benefit data rather than assumptions.

How to get started
The session concludes with actionable tools and reflection points. Implement suggests a simple four-question survey to build your organization’s baseline for benefits realization. The insights enable better prioritization, stronger ownership, and ultimately, a transformation approach that delivers measurable impact.