An economic slowdown is upon us. Order books are cooling off, and investments are postponed. After a decade of unprecedented growth and commercial tailwind, the impact of the pandemic, macroeconomic uncertainty and increasing inflation seem to have caught up with us.

So, commercial leaders need to rethink their priorities. General wisdom say that we need to reduce our operational costs, but what if defensive play is not the right commercial tactic in times of trouble?

Balancing both defensive and offensive commercial play

Join our upcoming webinar on defensive and offensive commercial play, and learn how commercial leaders must balance the power of “both/and”, doubling down on the combined effect of the revenue equation to win in times of trouble.

At the webinar, we will cover:

• Why commercial leaders need to move beyond “more and faster” and apply a “both/and” mindset for their commercial initiatives
• How to decide on your strategic commercial play based on your company’s relative position in the industry
• Four types of offensive commercial play that you should exploit while tightening up your defence

Do not miss this opportunity to take your commercial initiatives to the next level.