Learn how demand sensing can revolutionize your supply chain planning. This video explains how to turn short term variations into actionable insights, improving service levels, lowering inventory, and giving planners more time for strategic decisions.

Why short term forecasting matters
Accurate forecasts are the foundation of supply chain planning. Traditional statistical models predict demand well for the mid to long term, but they struggle to capture short term variations. This gap can affect service levels, inventory, and logistics costs, especially for fast-moving consumer goods companies.

How demand sensing works
Demand sensing fine tunes forecasts on a daily basis using a wide range of inputs, from point-of-sale data to competitor activity and open orders. By breaking the forecast into daily buckets, planners can make faster, more precise decisions that reflect what is happening now, not what happened last year.

Benefits for your supply chain
With demand sensing, companies can achieve better service levels, reduce inventory and safety stocks, and free up planners’ time from repetitive tasks. The technology adapts to the complexities of any distribution network, bridging the gap between planning and execution while allowing focus on strategic tasks like launches and promotions.

Getting started
Implementing demand sensing enables fully automated, highly accurate short term forecasts. By adapting to the specific needs of your supply chain, it helps companies respond quickly to changes, improve operational efficiency, and maximize value across the network.