Change projects rarely fail on technology, they fail on behaviour. In this video, Helena and Rasmus Rytter share a practical approach to benefits realisation, focusing on change analysis, ambassadors and everyday habits so you can design projects that actually deliver value.

Why benefits realisation needs change
Many organisations still treat major initiatives as IT projects, hoping new systems will automatically create value. Rasmus Rytter and Helena show why benefits only appear when people change how they work. They explain a simple model that links purpose, benefits, behaviour, competences and deliverables in one coherent benefits realisation process.

How to design change that sticks
Inspired by real cases at the University of Copenhagen, they walk through a concrete change analysis. You see how benefit maps, change workshops and ambassador networks reveal reactions, resistance and barriers. The focus is on making the desired behaviour easy, and the old habits difficult, through smart design of tools and surroundings.

Role of leaders and ambassadors
Finally, the video highlights how first line managers and local ambassadors act as network nodes for change. Through backstage leadership, they translate project language into everyday conversations and support colleagues after go live. You gain ideas, templates and principles to strengthen your own change efforts and realise more of your project benefits.