Learn how even small reductions in churn can create outsized impact on profit, and why real progress comes from understanding customer experiences, not just reading dashboards. This webinar explores practical ways to use data, insight and smarter journeys to make it easier for customers to join, buy more and stay.

Why churn prevention matters

Customer churn is costly, especially when it forces you to replace lost revenue with new sales. In this webinar, you are introduced to the basic business case for churn prevention and to simple examples that show how just a few percentage points of reduced churn can translate into significantly higher profit and healthier growth.

From data overload to real insight

Many organisations drown in reports or hesitate to act because the data feels incomplete or flawed. The session explores three classic data traps and shows how to move from analysis to action. You will see how segmenting customers, prioritising by impact and combining quantitative patterns with qualitative insight unlock practical next steps.

Designing the path of least resistance

Reducing churn is not only about adding more processes. It is about removing friction and making it as easy as possible to become a customer, to buy more and to stay. Through concrete cases and reflection questions, you are invited to rethink your customer journeys from the customer perspective and identify your next experiment.