Discover how small initiatives can ignite large-scale change. Zahed and Otti share practical insights on building movements, fostering collaboration, and developing leaders to scale organizational transformation effectively, empowering both individuals and teams along the way.

Creating movements within organizations
Zahed Farahwald Ben shares how the LEGO Group leveraged the Leadership Playground to spark bottom-up change. By recruiting volunteers as movement builders, they fostered engagement across all parts of the business. Over the years, the focus has evolved from generating energy to defining clear purposes and providing tangible benefits to participants.

Building culture and collaboration
Otti highlights lessons from ING and other agile transformations, emphasizing the importance of community, collaboration frameworks, and culture. Organizations need both structured systems and flexible practices to enable dialogue, manage conflict, and co-create effectively. Leadership plays a key role in supporting these bottom-up initiatives without imposing control.

Learning and leadership support
Learning is central to sustaining a movement. LEGO invested in upskilling participants to experiment, learn broadly, and gain new skills. Leaders also require development to enable and nurture their teams. By combining energy, support, and a culture of psychological safety, organizations can transform ideas from the fringes into meaningful impact.

Measuring success and scaling impact
Both Zahed and Otti stress the value of stories and shared experiences as indicators of success. Signals of self-direction and autonomous initiative help track the spread of the movement. By listening to these signals and empowering participants, organizations can scale change organically and create lasting cultural transformation.