Trust and ownership are at the heart of successful change. In this conversation, experts from Implement Consulting Group explore how leaders can build trust, involve the right people and transfer ownership to the frontline to create truly engaged and sustainable transformation.

Why trust remains essential
Trust is more than a soft skill. It is a measurable foundation for every change initiative. The speakers outline seven principles of trust that consistently appear across research and practice, from clear purpose and communication to management ownership and relationship-building. Each principle helps leaders create credibility and alignment in times of uncertainty.

User involvement and leadership lessons
Surprisingly, involving users early does not always guarantee success. The data shows that quality of engagement matters more than timing. The conversation reveals how design thinking and agile methods have reshaped change management, and why leaders must focus on how they involve people, not just when.

Building ownership and emotional buy-in
Effective transformation happens when ownership shifts from top management to frontline leaders. The discussion highlights the importance of empowering these managers, framing challenges rather than dictating solutions, and balancing the “burning platform” with an inspiring “pot of gold” vision to motivate real commitment.

The human side of leadership
Showing vulnerability as a leader is difficult but powerful. The speakers share personal experiences and research showing that honesty and openness build trust and engagement. By framing challenges clearly and inviting others to co-create solutions, leaders foster accountability, innovation and shared success across the organisation.