Discover how a company transformed from stainless steel to electric vehicle batteries, navigating market shifts, ownership changes, and complex stakeholder relations. Gain practical insights on humility, speed, and team alignment to drive successful business redirection.

Business transformation journey
Over the last 18 months, the company shifted from a supply unit in a large international group to a standalone business focused on batteries for electric vehicles. With Tesla as a main client, the transformation required a complete overhaul of products, markets, governance, and go-to-market strategy. The process demonstrates the importance of humility and market focus when undertaking major changes.

Keys to success
Success relied on engaging the entire team and stakeholders, from employees to investors and unions. Transparency, speed, and determination were critical, ensuring alignment and trust across all levels. Initiatives like employee shareholding schemes helped secure commitment and demonstrated a collective effort to preserve and grow the company.

Navigating challenges
Operating in the mining sector in New Caledonia brought unique challenges, including political pressures and resource nationalism. Overcoming these required resilience, clear communication, and a commitment to openness with international investors. The journey highlights the importance of leadership, adaptability, and collaborative problem-solving in complex transitions.