Digital

Intelligent Change, what really drives transformation success

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July 03, 2025

In this episode, Rick Maurer and the authors of Intelligent Change unpack what their global research reveals about why so many digital transformations struggle. Learn how seven simple levers, especially trust and genuine dialogue, can turn risky IT projects into lasting organizational change.

Why another book on change

Digital transformations are notoriously risky, especially in IT projects. In this conversation, Rick Maurer speaks with Alexander Budzier and Kim Bjørn Thuesen from Saïd Business School and Implement Consulting Group about their new book Intelligent Change, and how rigorous research can finally demystify successful change.

Seven levers grounded in data

Drawing on thousands of studies and more than 150 real transformation cases, the team distils seven practical levers for change. They challenge beloved ideas like polished top down visions and rigid methodologies, showing when they help, when they hurt, and how to focus on what truly drives adoption.

Trust, dialogue and real ownership

A big part of the discussion is trust. You will hear how leadership ownership, honest two way communication and psychological safety open doors that slide decks never will. Expect concrete stories, fresh evidence and questions that help you rethink how you plan, lead and support your next transformation.