AI is more than chatbots. In this video, Adam shares how generative AI and human imagination can redefine strategy, productivity and growth, helping organisations see bold new futures for their business and identify the real opportunities behind the buzz.

Why imagination matters in AI

Generative AI is still at the light bulb stage, yet it already promises to transform how we work and compete. Adam reflects on AI as a new kind of electricity and explains why imagination, not only roadmaps, is critical to uncover the next wave of intelligent solutions.

From strategy to real AI solutions

Through a real client case, Adam describes how a company aimed to double operations without doubling headcount by letting strategy and technology evolve together. By building an AI map and testing ideas in practice, they could set a much bolder, clearer vision for where AI creates the most value.

What you will take away

The video highlights the productivity gains emerging from generative models and why the most powerful effects arise when multiple trends accelerate at once. It also shows how expanding imagination helps organisations see concrete opportunities and approach AI with greater confidence and ambition.