Organic growth is not a matter of luck, but of design and strategy. This video explores how companies can turn growth ambitions into measurable results, showing how customer insights, co-creation, and strategic choices create a commercial system built for sustainable success.

Understanding commercial growth
Organic growth is the oxygen of any organization, driving change and keeping companies ahead of competitors. In this video, we highlight why successful growth is intentional, relying on well-designed strategies and thoughtful planning rather than chance. Viewers will learn how to build a framework for sustained commercial performance.

Steps to successful growth
The most successful companies use an outside-in perspective to understand customer needs and make strategic choices accordingly. They involve stakeholders in co-creation, test and calibrate their commercial systems, and align growth initiatives with customer experience, value proposition, portfolio, go-to-market approach, and operational capabilities. This approach turns ambition into tangible results.

Creating a movement around growth
Growth is most effective when it engages the whole organization. By making growth a shared mission, companies can rally employees around common goals. The video shows how integrating insights, strategy, and stakeholder engagement transforms commercial plans into actions that drive measurable impact.