Discover how change can become a movement, not just a project. This video shows how to unlock energy, ownership, and collaboration in your organization, helping you create impactful change that engages people at every level.

Why change needs a new approach
Traditional change management often fails to inspire people. This video explores why technical solutions alone are no longer enough and highlights three critical shifts in problems, structures, and power dynamics. By understanding these shifts, leaders can create conditions where change emerges through collective engagement.

How change movements unfold
Change movements rely on talking and doing, connecting people, co-creating ideas, and experimenting together. Real-life examples, including NASA's Centennial Challenge, show how small experiments spark engagement and innovation, demonstrating that ownership and collaboration are key to lasting change.

Three stages of successful change movements
Successful movements start with ignition, where a shared ambition motivates people. Emergence follows, with small experiments creating learning and momentum. Finally, diffusion spreads the change widely, embedding new ways of thinking and working into the organization’s culture.

The role of leaders and employees
Everyone has a part to play, from leaders coordinating efforts to employees contributing perspectives and solutions. By embracing collective problem solving and fostering a culture where people feel empowered, organizations can unlock creativity, energy, and sustainable change.