Learn how to create and communicate real value for your customers with a clear, customer-focused approach. This video shows the key elements of strong value propositions and offers practical insights for building a mindset and capabilities that drive measurable impact.

Understanding customer value

Many organizations struggle to clearly communicate the value they deliver. Studies show that 75% of companies fail to express their value propositions effectively, and half of these propositions are not aligned with what truly matters to customers. This video explores how successful companies define and communicate value with clarity and impact.

Building strong value propositions

Top-performing companies share common practices. They begin with a deep outside-in perspective, validate their ideas with customers, and develop prototypes to test their value. They focus on building organizational capabilities and fostering a shared mindset, ensuring that everyone continuously works toward creating meaningful value for customers.