Why do so many well crafted strategies fail to deliver their promised results, and what would it mean for your organisation to close that gap. In this video, we explore the size of the strategy execution gap and the performance gains leaders can unlock by addressing it.

Why the strategy execution gap matters
Many organisations invest heavily in strategy but accept surprisingly poor execution. The video highlights a persistent gap between plans and realised performance, a gap no CEO would tolerate in operations or machinery downtime. Seeing strategy through an execution lens reveals a significant, often hidden, performance problem.

What the numbers tell us
Referencing a Harvard Business Review article, the video explains that strategies on average deliver only 63 percent of their predicted financial performance. That means a 37 percent shortfall in impact. For most companies, closing even part of this gap could translate into performance improvements of 60 to 100 percent.

What leaders can do
Leaders are invited to treat strategy execution as rigorously as operational performance. By making the execution gap visible, questioning what is truly acceptable and focusing on closing it, organisations can turn strategic intent into real business development and unlock substantial, measurable value.