Explore how leaders can rethink strategy to tackle systemic challenges and create meaningful impact. This video uncovers the questions that move organizations from good to great, showing how connecting craft to purpose can unlock innovation, engagement, and a positive role in society.

Rethinking strategy for the future
In this video, we explore why traditional strategy focused on “where to play” and “how to win” is no longer enough. By learning from visionary leaders like Bjarke Ingels and Thomas Thune Andersen, we see how bold questions and a forward-looking mindset can help organizations imagine entirely new possibilities and redefine success.

Connecting craft to meaningful impact
We highlight how organizations can link their capabilities to solving worthwhile problems. Examples from companies like Unilever and Novo Nordisk demonstrate how catalyzing collective action, engaging ecosystems, and taking responsibility for societal challenges can transform both business and society, creating engagement, innovation, and long-term relevance.

Leading courageously at all levels
The video emphasizes that strategy and transformation are not limited to CEOs. Everyone in a modern organization can act as a leader. By asking the right questions, inspiring action, and embracing a catalytic role, organizations can future-proof themselves while contributing positively to the world.