Learn how Dow uses digitalisation to build Amazon-like customer experiences, smarter supply chains and more engaging jobs. In this conversation, you get concrete examples, lessons and pitfalls to help you prioritise technology, design end to end processes and bring people along.

Digitalisation at Dow

Digitalisation at Dow is driven by a clear ambition to become more Amazon-like for its customers. By digitising supply chain operations, the company aims to give real time visibility, reduce friction in ordering and delivery, and support resilience even in disruptive situations such as border closures.

How Dow prioritises initiatives

Rather than chasing shiny technology, Dow uses an overarching framework that links digital initiatives directly to business priorities. Executive sponsorship through the North Star program and close engagement with regions and functions help prioritise what to scale, where to pilot and which partners to involve.

Technology in action

Practical examples include smart containers equipped with IoT sensors and GPS that track chemicals in transit and monitor temperature and pressure. Combined with platform partners, these solutions give customer service and customers themselves accurate arrival time predictions and insights that feed into smarter planning and scheduling.

People and collaboration

Digitalisation is also a people journey. Dow works with frontline employees, super users and external specialists to refine solutions, simplify work and remove repetitive tasks with analytics and machine learning. By combining experience and digital talent, the company builds acceptance, stronger collaboration and higher employee satisfaction.