Discover why negative emissions are crucial for meeting global climate goals and how companies can turn carbon removal into strategic opportunities. This video explains the key technologies, market incentives, and business cases that make negative emissions a critical tool for the future.

Understanding negative emissions
Negative emissions involve capturing CO2 from the atmosphere or from biomass and storing it permanently, rather than just reducing emissions. The video explains key technologies including bioenergy carbon capture and storage (BECCS), direct air capture, and forestation. Viewers gain clarity on how these methods differ from carbon neutral approaches and why they are essential for limiting global warming to 1.5–2 degrees.

Market dynamics and business opportunities
The voluntary carbon market allows companies to offset emissions by financing global climate projects. The video explores how the market operates, the roles of buyers, suppliers, and intermediaries, and the challenges of product quality, additionality, and fraud. Examples from companies like Microsoft, Shopify, Stripe, and Airbus illustrate how demand for high-quality carbon removal is growing.

Trends and future outlook
The video highlights major trends including corporate climate commitments, a shift toward high-quality removal projects, and the increasing role of engineered solutions like BECCS and direct air capture. It also covers upcoming standards, EU policy developments, and expected market growth, helping viewers understand both opportunities and risks in the carbon removal landscape.

Implications for companies
Companies aiming for net zero will need to strategically engage with carbon removal, balancing incentives, costs, and reputational risks. The video provides insights on timing, supply, and utilization alternatives, giving viewers practical guidance on integrating negative emissions into corporate strategies and meeting ambitious climate targets.