The construction and building materials industry is changing rapidly. Reduced market activity due to a widespread construction slowdown, a shift in customer requirements towards digital and new players entering the market is changing the industry dynamics. As a result, most companies across the entire industry value chain need to rethink their go-to-market model and channel strategy while finding ways to reduce or keep commercial costs constant.

While the majority of companies work separately on cost-cutting activities and go-to-market design, we believe there is a both/and solution to unleashing growth potential AND reducing operational commercial costs. The key is to redesign and future-proof your go-to-market model.

A morning webinar on designing a cost-reducing, growth-delivering go-to-market model

Reducing costs while designing a go-to-market model that meets future customer requirements entails several dilemmas – dilemmas that we have invited two industry pioneers to share their experiences on how to address:

• How to take out costs short term while ensuring a superior customer experience across all channels and touchpoints?
• How to design and implement a multi-channel structure that is able to meet constantly changing customer demands and behaviour?
• How to engage in a multi-channel setup without losing value creation from current channel partners?
• How to install critical capabilities to effectively drive a multi-channel structure – while reducing total commercial costs?