Generative AI is reshaping B2B sales, but the real value comes from turning hype into concrete use cases. In this webinar, Rasmus and Tobias share practical examples, live demos and lessons learned so you can boost productivity, raise sales quality and get started in a safe way.

Why generative AI matters in B2B sales

Generative AI can lift productivity and quality in complex B2B sales work. Rasmus and Tobias walk through the hype, the hard facts and the latest research, then translate it into a simple framework for spotting pain points, prioritising use cases and linking AI efforts directly to commercial impact.

From ideas to concrete AI teammates

See how sales teams can use AI powered teammates for meeting preparation, self coaching and better lead handling. The webinar shares a practical radar for mapping opportunities, a live demo of a sales coach prototype and examples of early client results including faster preparation and more focused customer conversations.

What it takes to succeed and scale

Implement Consulting Group also unpack the tech and change side. You get an overview of tooling options, from open access models to embedded copilot solutions, plus advice on leadership, data quality and adoption so experiments turn into sustainable new ways of selling, not just short lived pilots.