In this webinar, Implement’s data and analytics team cut through the noise around generative AI and focus on what really drives value. You will learn how the technology works, where it boosts productivity, which risks to watch, and how to get started in your own organisation.

Why generative AI matters
Generative AI is emerging as a new computing paradigm that moves beyond rule based systems and into fluid capabilities like reasoning, problem solving and creativity. The speakers explain how large language models such as ChatGPT learn from patterns in data and why this shift opens powerful, human centric ways of working with technology.

From hype to real impact
Building on fresh survey insights, the webinar shows how employees already experiment bottom up with tools like ChatGPT, while leadership strategies often lag behind. You will see concrete examples across marketing, HR, IT, legal and R&D that illustrate both productivity gains and entirely new products and services.

Getting started in your organisation
Finally, the presenters outline practical next steps. They discuss corporate guidelines, targeted training, AI strategy and technical architecture, along with key risks such as bias, privacy and dependency on third parties. You leave with a clear roadmap for exploring generative AI responsibly and turning experimentation into scalable value.