Strategy is more than analysis, it starts with imagination. In this video, discover why creating a vision of a possible future is essential for effective strategy and how combining creativity with insights from the past can lead to better planning and decision making.

The essence of strategy
Strategy begins with a dream, a vision of a possible future that guides decisions and actions. While data tells us what has happened, it cannot predict the future. Strategy requires creativity and imagination to envision what could be and to chart a meaningful path forward.

Insights from Clayton Christensen
Clayton Christensen emphasized that data is inherently backward-looking, making it clear that strategy cannot rely solely on analysis. By starting with a dream, organizations can create plans that are both innovative and practical, ensuring that strategies are grounded in vision yet actionable in reality.