Explore how Brooke is transforming its business with bold goals, innovation, and a future-focused mindset. Stefan shares insights on leading change, driving growth, and inspiring teams to achieve a 45% increase in five years while maintaining purpose and profitability.

Ambitious growth and strategy
Brooke is on a mission to grow 45% in five years while maintaining at least 10% EBIT. Stefan explains how the company shifted from a past-focused approach to a future-oriented mindset. By prioritizing fewer KPIs and focusing 80% of discussions on the future, Brooke motivates employees to embrace change and contribute to ambitious goals.

Leadership and people focus
Stefan’s role as chief enabling officer emphasizes coaching and supporting teams rather than controlling them. He highlights the importance of collaboration, learning from employees, and creating the conditions for innovation. Brooke’s culture now encourages openness, creativity, and shared ownership of growth initiatives.

Innovation and sustainability
Brooke’s strategy includes over 40 initiatives targeting energy transition, sustainability, and safety. Through workshops, partnerships, and continuous education using platforms like LinkedIn Learning and Moodle, the company ensures employees and clients grow together. The journey is iterative, balancing innovation with core business focus while remaining adaptable to challenges like COVID.

Looking ahead
Brooke aims to consolidate and execute its initiatives over the next few years, focusing on doing things right and avoiding acceleration traps. The company seeks to enjoy the results, celebrate achievements, and prepare for future milestones beyond 2025, continuing its purpose-driven approach to growth and impact.