Discover how intelligent automation is transforming the way we work, interact, and innovate. This video explains the four key capabilities that make IA effective and how companies can harness it to increase productivity, reduce errors, and enhance the employee experience.

What is intelligent automation
Intelligent automation, or IA, is reshaping how businesses operate by automating computer-based tasks. Unlike traditional robots, IA focuses on mimicking human capabilities such as vision, execution, language, and thinking. By leveraging this technology, companies can improve efficiency, accuracy, and the overall employee experience.

Four capabilities of IA
IA builds on four human-like capabilities. Vision allows computers to analyze images and recognize patterns. Execution automates repetitive tasks through robotic process automation and workflows. Language enables machines to understand and respond to human communication. Thinking and learning use machine learning to create insights, make predictions, and improve decision-making.

Real-world examples
IA is already transforming businesses. For instance, face recognition in retail enables automated restocking and cashier-less shopping. Virtual assistants like Jamie help banking customers efficiently while improving satisfaction. Machine learning enhances forecasts, reducing workload and speeding up decision-making. Companies leveraging IA gain time for creativity, strategy, and innovation.

Why it matters
With over 80% of people working on computers, intelligent automation benefits nearly everyone. By embracing IA, organizations can reduce errors, boost productivity, and allow employees to focus on higher-value activities. Built by people for people, IA is not just a technology trend but a catalyst for smarter, more engaging work.