In this webinar, we explore how machinery companies can turn after sales into a powerful growth engine by combining internal data with market intelligence. You will learn how to refine parts pricing and design modern service contracts that boost revenue, margins and customer trust.

Seeing the after sales opportunity

The speakers outline five challenges for machinery businesses, from declining machine sales and slow service growth to margin pressure, new business models and global uncertainty. They show that after sales, especially parts and services, often holds higher margins than new equipment, making it a powerful but overlooked growth lever.

Using data and market intelligence in parts pricing

The session explains how to turn internal data into concrete pricing actions. By analysing installed base, win rates and regional performance, companies can spot where parts are overpriced or underpriced. Combined with external market intelligence, they calibrate prices, improve customer satisfaction, capture quick wins and strengthen trust while increasing spare parts revenue and margins.

Designing modern service contracts

Finally, the webinar dives into building attractive service contracts that move beyond time and material. Participants see how to segment customers, define package structures and include services, parts and remote support. The speakers share lessons on pricing, forecasting risk and aligning service operations, leadership and sales to grow recurring revenue from service contracts.