This webinar explores how organisations can future proof their commercial engine for 2030. Viewers gain insights into emerging trends, practical initiatives and a structured approach to building a more automated, data driven and customer focused commercial setup.

Vision for the future commercial engine

The session outlines how data, automation and evolving customer expectations are reshaping the commercial landscape. The speakers present eight core disciplines that define the commercial engine of 2030, from dynamic pricing and automated reporting to real time performance management and joint category strategies. Participants get a forward looking view on what next level category management could look like and how customer expectations are changing across industries.

Key initiatives and ways of working

The webinar highlights two types of initiatives that drive transformation. On the tech and data side, building a solid master data foundation enables automation, advanced analytics and AI supported insights. On the ways of working side, the focus shifts to converting insights into clear actions, strengthening cross functional collaboration and elevating commercial teams to become true strategic partners for customers.

Transformation approach and impact

The presenters share a five step method for shaping and delivering a future ready commercial engine, starting with customer input and ending with execution through a dedicated transformation office. They emphasise the balance between quick wins and long term initiatives, the importance of joint ownership across commercial and tech teams and the need to build internal capability from day one. The case examples show measurable impact on market position, time savings and organisational engagement.