Learn how to combine data, strategy and technology to enhance your company’s pricing capabilities. Discover practical ways to choose and implement pricing tools that drive value, improve efficiency and align with your overall strategy.

Understanding pricing technology

Pricing technology is not just about automation. It is about enabling smarter decisions. In this webinar, Max Bonn and Patrick share how to identify the right use cases for technology, align them with pricing needs and implement solutions that connect data, people and processes effectively.

Building a framework for success

From collecting and analysing data to setting rules and creating better human interfaces, the video explains how to map technological capabilities to your business context. Viewers gain a clear framework for assessing pricing archetypes, designing use cases and creating a roadmap that delivers measurable value.

Choosing the right solution

The speakers explore the build versus buy dilemma and how to select a technology or partner that fits your organisation’s maturity and strategy. They highlight the importance of pilots, agile sprints and balancing custom development with off-the-shelf tools to find the best fit for pricing excellence.

Driving adoption and lasting impact

Beyond implementation, success depends on organisational alignment and user adoption. The video emphasises effective change management, communication and training to ensure that technology not only works but also creates lasting impact across teams and pricing processes.