Webinars

Beyond benefits management, shaping the future of value creation

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November 20, 2025

How can organisations move beyond traditional benefits management to create lasting value? In this session, Rasmus Rytter and Per from Aarhus University explore the evolution of benefits realization, share insights from a decade of projects and reveal what the future holds for value creation.

Looking back to move forward
Ten years after publishing their first book on benefits realization, Rasmus Rytter and Per revisit the lessons learned from both academia and practice. They reflect on how benefits emerge over time, why context and stakeholders matter, and how projects can achieve more than just technical delivery.

Insights from research
Per shares key findings from his research at Aarhus University, focusing on stakeholder engagement, dynamic value creation and the Half Double methodology. With stakeholder satisfaction as the ultimate success criterion, the approach helps organisations move from output to measurable impact.

Lessons from a decade of projects
Rasmus highlights best practices for designing successful change and transformation projects. From benefits realization workshops to focused tracking and simple reporting, the key is aligning purpose, benefits and behavior to sustain long-term value.

Looking into the future
The discussion concludes with a look at how data, AI and collaboration can make benefits realization easier and more effective. By learning from past projects and sharing insights, organisations can build stronger capabilities for continuous value creation.